Big Lots`s new store design caters to target customer `Jennifer`
(World News USA)

Big Lots is betting that its core customer still prefers to shop at a real-world store.The retailer showed off its store of the future during an investor conference in Columbus this week, a significant redesign that puts a heavy emphasis on furniture, household and seasonal items and pushes food to the back of the store.The new look is meant to create a friendly, family-like atmosphere for `Jennifer,` the nickname that the retailer has given to its target [...] ......